Enhancing PALs with Essilor’s
new HMC coating
In today’s world there is a growing demand for all kinds of lenses and eyewear, whether it’s minus power lenses for near-sightedness including in young children, progressive addition lenses (PALs) and presbyopic lenses for those approaching middle age onwards, high performance sunglasses and protective sports eyewear, non-prescription protective glasses for digital screens or even for outdoor wear in these days of Covid-19.
In particular, there is huge potential in countries such as India where a large section of the population has not yet been tested due to a variety of reasons, including access to eye health care and lack of awareness, both of which are hopefully changing, if slowly. A look at the statistics available makes this clear: in a country with a population of 1.37 billion people and still growing, 52% need vision correction but only 29% have prescription eyeglasses.
The presbyopic and PALs segment constitute a major part of an eye care professional’s practice. While good quality PALs are a boon for presbyopes as they offer clear vision at all distances, some products available in the market are low priced, unbranded ones of dubious quality, which result in low adaptability, putting customer satisfaction from the product experience at risk.
India has a huge 338 million presbyopic population out of which 76 million belong to the middle-class segment, residing in urban cities, and yet currently there are only 15 million PAL wearers in the country! This huge market needs to be tapped by ensuring the availability of good quality lenses at the right price, within the reach of mid-range consumers, to attract new wearers and take progressive lenses into the mainstream.
In the PALs segment, the EssiPAL brand is already the most widely dispensed progressive lens in India, in an affordable range.
The brand’s lenses are designed to offer optimised clarity, sharp and precise vision as well as faster adaptation compared to standard progressive lenses.
The EssiPAL range in this category is now further enhanced with a mid-tier Essilor HMC coating which offers best-in-class anti-reflection properties, second only to its Crizal lenses. The company certainly has its finger on the pulse of the PAL market potential with the launch of this innovative new product: Essipal Essilor HMC.
The new range has been especially crafted for budget-conscious first time presbyopes, already wearers of readers – an ideal pair to trade-up, existing bi-focal lens wearers, existing hard coat PAL wearers – to give them supreme visual clarity and performance, and unbranded PAL wearers.
With the globally renowned Essilor name, the inventor of progressive addition lenses that are used by millions of people and pioneers in coating technology, quality is assured. High performance is a given thanks to its digital lens technology that offers point to point precision in power processing and crafting lens design. Uninterrupted vision is achieved through asymmetric designs that ensure better binocular vision and smooth transition of vision between visual zones. Essilor HMC is the highest light transmitting coating after Crizal offering 98% light transmission, rendering the highest clarity in vision and a reflection-free look.
In addition, its advanced soft designs make for faster adaptation and wearing comfort. The lenses are also of high durability with Titus inside, the toughest of hard coatings in the world – its 50% silica particles make for a glass-like coating. Also noteworthy is its maintenance, quite simple thanks to its superior hydrophobic coating that make the lenses water repellent and easy to clean.