Nova Eyewear

rolls out its first consumer offer on lenses with Nova Look Fest

Look Fest 2020

The internationally renowned company Vision Rx Lab, one of the largest ophthalmic Rx lens manufacturers in Asia and exporters to consumers globally in more than 50 countries, is a joint venture of GKB Rx Lens and Essilor. It has over six decades of expertise in producing high quality organic and mineral Rx lenses.

Vision Rx Lab’s Nova, its global eyewear brand, has rolled out a great deal for its retail consumers in India with the launch of Nova Look Fest starting on 15 March 2020, extending the Buy One Gift One offer where one can own two pairs of select Nova lenses at the cost of one, and is also free to gift the second pair to a loved one, customised as per their visual needs. This offer is available at leading optical stores across the country.

Besides, Nova Eyewear has been signed on as the

official eyewear partner with Royal Challengers Bangalore (RCB) and Kolkata Knight Riders (KKR), this year. This is the first time the brand has collaborated with cricket teams. Through this, Nova Eyewear’s aim is to promote the need for clear vision among all sports enthusiasts and engage with a younger audience. As part of the collaboration, the Nova logo makes its appearance as official eyewear partner on the websites and will be visible on sponsor creatives of the two cricket teams including in outdoor promos at their home ground matches once the tournament commences.

“We are extremely proud to associate ourselves with KKR and RCB as its official eyewear partner,” says Pammi Jamalpuria, VP – Corporate Marketing, Vision Rx Lab. “This platform is a great opportunity for the brand to strengthen our consumer connect especially the younger audience. Additionally we

are rolling out our first ever consumer offer, Nova Look Fest, where our customers can enjoy two pairs of select Nova lenses at the cost of one. We hope to maximise the consumer connect with our brand directly through such offers and associations.”

Nova Eyewear is noted as one of the leading brands that provide complete eyewear solutions through its wide portfolio of innovative, premium products. Its range features advanced digital lenses, coatings, sunglasses and frames along with a complete spectacles range to cater to all the different visual needs and choices. Its large number of categories of lenses is especially designed to meet different visual requirements such as relief from eye fatigue, UV protection, sports activities, the office environment, for driving, and progressives for different visual needs, all available in the latest frame styles and designs.

Look Fest 2020

The internationally renowned company Vision Rx Lab, one of the largest ophthalmic Rx lens manufacturers in Asia and exporters to consumers globally in more than 50 countries, is a joint venture of GKB Rx Lens and Essilor. It has over six decades of expertise in producing high quality organic and mineral Rx lenses.

Vision Rx Lab’s Nova, its global eyewear brand, has rolled out a great deal for its retail consumers in India with the launch of Nova Look Fest starting on 15 March 2020, extending the Buy One Gift One offer where one can own two pairs of select Nova lenses at the cost of one, and is also free to gift the second pair to a loved one, customised as per their visual needs. This offer is available at leading optical stores across the country.

Besides, Nova Eyewear has been signed on as the official eyewear partner with Royal Challengers Bangalore (RCB) and Kolkata Knight Riders (KKR), this year. This is the first time the brand has collaborated with cricket teams. Through this, Nova Eyewear’s aim is to promote the need for clear vision among all sports enthusiasts and engage with a younger audience. As part of the collaboration, the Nova logo makes its appearance as official eyewear partner on the websites and will be visible on sponsor creatives of the two cricket teams including in outdoor promos at their home ground matches once the tournament commences.

“We are extremely proud to associate ourselves with KKR and RCB as its official eyewear partner,” says Pammi Jamalpuria, VP – Corporate Marketing, Vision Rx Lab. “This platform is a great opportunity for the brand to strengthen our consumer connect especially the younger audience. Additionally we are rolling out our first ever consumer offer, Nova Look Fest, where our customers can enjoy two pairs of select Nova lenses at the cost of one. We hope to maximise the consumer connect with our brand directly through such offers and associations.”

Nova Eyewear is noted as one of the leading brands that provide complete eyewear solutions through its wide portfolio of innovative, premium products. Its range features advanced digital lenses, coatings, sunglasses and frames along with a complete spectacles range to cater to all the different visual needs and choices. Its large number of categories of lenses is especially designed to meet different visual requirements such as relief from eye fatigue, UV protection, sports activities, the office environment, for driving, and progressives for different visual needs, all available in the latest frame styles and designs.

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