Ray-Ban’s Everglasses : Never without a Pair
It’s difficult to imagine Tom Cruise’s character, US Navy pilot Pete ‘Maverick’ Mitchell in the 1986 cult classic ‘Top Gun’ wearing any other shades than his sleek and slightly mysterious pair of Ray-Ban gold-rimmed Classic Aviator sunglasses. With their teardrop shape that flattered every face, they went on to create a fashion frenzy. Beyond the immortal style, ingrained into our consciousness by movie stars and pop culture icons, Ray-Ban has always had a serious job to do. Since one’s eyes are one’s most precious assets, Ray-Ban lenses are engineered to protect them.
Currently, with the healthcare crisis, more and more people are recognising the need for protection of eyes from harmful UV rays, dust, and blue light due to prolonged exposure to gadgets and mobile screens. While the market for sunglasses and optical eyewear has been growing steadily, the discerning wearer is now looking at top quality, superior protection and stylish looks in this category of lifestyle accessories for daily use.
Ray-Ban has been protecting eyes from UV rays since 1937. Now, it is refocusing on this ongoing mission with the launch of a new product category: EVERGLASSES, a lifestyle accessory for everyday use. EVERGLASSES encompasses three Ray-Ban lenses: Evolve Photochromic Lenses, Clear Lenses and Blue Light Filter. Always on your checklist when you leave the house, you are never without a pair.
Everglasses is the latest product category from the brand known for seamlessly combining style and function, and in keeping with Ray-Ban’s signature theme of adapting to contemporary trends while remaining iconic.
The new EVERGLASSES category is comprised of a wide selection of styles for every individual and any situation. The Aviator, Wayfarer and Square frames are available with Evolve Photochromic Lenses. Clear Lenses are available for the Boyfriend, the RB4300, RB4068 and Justin designs.
Evolve Photochromic Lenses with Blue Light Filter are available for the State Street, Round, Frank, Olympian and Balorama styles. Clear Lenses with Blue Light Filter are available for the Clubmaster, New Wayfarer, Octagon, Hexagonal, Aviator II, Jackie Ohh, Predator 2, Erika and Daddy-O.
Evolve Photochromic Lenses are light-sensitive, automatically adapting to shifting light conditions. With UV400 protection for almost complete sun protection, you never need to take them off. The new Clear Lenses fit Ray-Ban frames, and you, perfectly; coverage, comfort and authentic style all in one. Both Evolve and Clear Lenses are also available with a Blue Light Filter, designed to reduce visual discomfort induced by blue light.
The Everglasses collection is available at all leading optical stores as well as https://india.ray-ban.com/. Pricing starts from INR 7090/-