Kendall Jenner in

Versace’

s

funky tech eyewear

Those looking for classic elegance would stop at the VE 4387 model. These square-shaped sunglasses with a solid acetate frame are infused with a contemporary twist. There’s quite a choice of shades and designs, from a jungle print, black with grey lenses and transparent petroleum with gradient petrol to yellow lenses.

Rounding off the collection is a cat-eye shape in sunglasses and optical frames, both in acetate with slim temples, the former in colour choices such as transparent fuchsia with gradient orange or purple lenses and black with grey lenses, the latter in Havana and black.

The Signature line, launched in 1991 by the legendary designer, the late Gianni Versace, not only turned heads with its cutting-edge style, it went beyond being a conversation piece to become the subject of exhibitions at renowned museums including the New York Metropolitan Museum.

The latest in this line shows modern, futuristic silhouettes and tapered temples that reflect Gianni’s signature design sensibilities. The VE 4392 style for men is a large-sized pair of sunglasses in nylon fibre with thick temples, presented in white with pink lenses and black with grey lenses. Futuristic

Visualising a futuristic universe and within it showing high-fashion, glamour and sophistication sounds like a loopy concept. But the Versace fashion house has not only done just that, they have managed to strike a particularly current chord. The Italian born global brand’s Spring-Summer 2020 sunglasses campaign features Kendall Jenner interacting with screens in a photographic series that examines communication in the digital age, which today is more topical than ever before.

The trendsetting Versace brand has always been about ingenuity, seen here once again with its own creative sparks. The images have been conceptualised to celebrate technological innovation as a force for togetherness and progression. Shot by renowned photography duo Mert and Marcus, the campaign is set in a futuristic universe that explores the power of technology.

Kendall sports the new Medusa Icon Shield sunglasses launched earlier on the spring-summer 2020 runway. Both the oversized frames with Medusa medallions at each temple and the Medusa Icon Square frames in classic black that she is featured in are strikingly different, bold and very chic.

The Medusa Icon collection features four distinct styles in both classic and seasonal colours. The VE 4393 model, for instance, is in transparent fuchsia or black with gradient orange to purple lens, in transparent petroleum or white with gradient petrol to yellow lens and in Havana with tri-gradient brown lens. The sunglasses that wrap across are in a semi-rim shield style featuring wide and hollow tapered temples.

looking oval sunglasses with a thin nylon fibre frame, the VE 4386 comes in a choice of Havana with bronze lenses and black with grey lenses.

Versace Eyewear is part of the Luxottica Group, the renowned global leader in the design, manufacture and distribution of premium, fashion, luxury, and performance eyewear. Its portfolio of eyewear brands includes Giorgio Armani, Chanel, Coach, Dolce & Gabbana, Prada, Ray-Ban, Tiffany and Co, Burberry, among many others. Innovation has been at its core ever since it was founded, more than 50 years ago.

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