Style icon Millie Bobby Brown for

Vogue Eyewear

Millie Bobby Brown IS the youngest person to have been included among Time magazine’s list of the world’s 100 most influential people in 2018

Premium brand Vogue Eyewear that was launched in 1973 is famous all over the world for its stylish look that combines aesthetics and functionality beautifully. Since 1990 it has been part of the Luxottica Group, a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear.

Vogue Eyewear started out with collections for women but in more recent times has expanded its range with trendy collections for men and children as well. The brand, endorsed worldwide by famous international personalities, now has a new face with Millie Bobby Brown on board as the co-creator of its latest collection for women.

The new collection that was launched in November last year has expanded its range with many high fashion models introduced to the market this March, each presented in eye-catching new packaging.

Millie Bobby Brown as its new brand ambassador is a great match for Vogue Eyewear. The beautiful movie and web TV star and social media sensation not only makes for great optics, she is also a young woman of substance – she was the youngest person to have been included among Time magazine’s list of the world’s 100 most influential people in 2018. The same year, UNICEF appointed the Emmy-nominated actress (for her role in the Netflix hit show Stranger Things) as its youngest-ever Goodwill Ambassador. Millie, who has won many acting awards, is a style icon among millennials and Gen Z and has more than 30 million followers on social media.

Each model in Vogue Eyewear’s new MBB (Millie Bobby Brown) capsule collection is christened with a special name drawn from the concept of the campaign “Millie’s rules to Vogue”: Love yourself, be kind, stand out, keep it real, laugh out loud, and chase your dreams. The brand shares a powerful and encouraging message to generate a stronger emotional bond between the consumers and the campaign. The names are laser engraved on the temple tip of both the optical eyewear and the sunglasses.

The VO5315S model, which is engraved with “I LOVE YOU”, is a 90’s-inspired elegant yet fun pair in a gently flowy shape that celebrates all that is beautiful. It comes in a choice of six pop colours. “R LOVE UTION” is the message on the trendy VO4164 style, a lightweight metal optical with well-defined colour on the brow in contrasting opal pink, mint or orange, or a choice of classic black or Havana.

The VO4166S model sports “SMILE MORE”. This is a retro-chic metal sunglass with lively lens colours and contrasting rims. Optical style VO4167 reads “Say YES”. This minimal oval metal 90’s-inspired design is airy and summery, and quite apt for any time of day or occasion.

“YOU ARE A STAR” is the engraving on the VO4165S, a single lens sporty rimless mask model with special metal detailing on its front. The colours are pastels and light gradient shades of yellow, pink and lilac. The collection includes a classic optical design with “LOL” engraving and “SHINE ON”, a modish 90’s-inspired metal sunglass.

The eyewear is placed in an elegant shoulder strap case which is in a lovely shade of pink-beige suede with a matching handle and interior lining, and secured with a magnet closure.

VOGUE EYEWEAR

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